Culture Isn’t a Perk. It’s the Business.
Captive8 Marketing Leadership & Culture Mike Burke Business Growth Culture isn’t a feel-good extra. It’s the foundation everything else is built on. In This Post
Captive8 Marketing Leadership & Culture Mike Burke Business Growth Culture isn’t a feel-good extra. It’s the foundation everything else is built on. In This Post
Captive8 Marketing Marketing & Business Mike Burke Local Business Growth Netflix doesn’t own theaters. Spotify doesn’t own the music. Uber doesn’t own the cars. The
Captive8 Marketing Sales & Positioning Mike Burke Small Business Marketing If You Can’t Explain It Simply, You Probably Can’t Market It I go to a
Marketing Strategy Personal Branding Risk Mike Burke Captive8 Marketing SpaceX Tesla People love to talk about Elon Musk’s bank account. Fewer people talk about the
Social Media Strategy 2026 Mike Burke Captive8 Marketing 12 min read Here is the most common mistake businesses make with social media: they post about
Marketing Strategy Before someone buys your product, they often buy you. Your character, your image, your communication, and the way you show up all send
For decades, the marketing playbook was simple. Run the ad. Promote the product. Beat the competitor on price. Repeat. And for a long time, it
There was a time when marketing was simple. Do good work. Treat people right. Get referrals. Put your name in the Yellow Pages. Run a
Most business owners spend their time focused on the visible side of marketing — the logo, the colors, the social posts, the ads, the website
Let me say something that most people overcomplicate. Marketing is not that hard. But businesses make it hard because they skip the basics and chase